Spell has become one of the most popular Australian boho fashion brands and has quickly gained traction all over the world. Isabella and Elizabeth founded Spell in the beachside town of Byron Bay many years ago. Spell is known for its bohemian maxi dresses, iconic floral prints, and feminine pieces that every girl needs in their wardrobe. This cool sister duo not only makes stunning clothing their garments are designed and sampled within Byron Bay and produced ethically in factories across the globe.