Launched in 2011, Keepsake the Label is known for their contemporary take on classic silhouettes and styles. Directional and forward-thinking, the brand is led by head designer Carmen Dugan. Luxurious fabrics and timeless styles are a staple – making the wardrobe perfectly transeasonal and transitional. Their unique vision has mapped them on both the international and Australian fashion scene, loved by style icons Kendall Jenner, Gigi Hadid, Reese Witherspoon and Mila Kunis.
Simple, minimalistic, yet impossibly endearing; Keepsake the Label features everything from the characteristic little black dress, to gorgeous midi-length hemlines with daring splits. From plunging v-necks, to off-the-shoulder dresses with powder-light fabric, there’s something for every occasion, whether it’s a day at the races, or a black tie wedding reception!
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