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Champion was established in 1919 by the Feinbloom Brothers as "Knickerbocker Knitting Company." They soon signed an agreement with the Michigan Wolverines to produce uniforms for their teams and in the the1930s the company was renamed "Champion Knitting Mills Inc.", producing sweatshirts.

Famous in specializing sportswear, their collection has expanded from t-shirts, sweatpants and shorts to footwear and accessories (bags, hats, collectibles) all bearing the iconic Champion "C" logo.