In 1994, Harriet Denner established Denner Cashmere, recognizing a gap in the market to offer premium yet affordable cashmere to the Battersea community in London. Initially sourcing cashmere from Mongolia, the brand's popularity quickly spread through word-of-mouth. Nearly three decades later, Denner's Clapham store is the ultimate destination for cashmere in London, with over 30,000 customers enjoying their product range.
In recent years, the global retail industry has witnessed a shift towards online shopping. This, combined with the challenges brought about by the Covid-19 pandemic, has prompted independent fashion retailers to adapt and not solely depend on providing high-quality products and exceptional customer service to maintain their appeal.