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Esprit owes its success to two fundamental principles: providing customers with high-quality, comfortable essentials and trendy fashion items that bring joy every day, while also upholding the brand's core values of sustainability, equality, and freedom of choice. For example, as far back as the early 1990s, Esprit introduced its first "ecollection" featuring 100% organic cotton and using their own team instead of professional models to promote their "Real People Campaign", long before eco-fashion became fashionable.

Esprit continues to embrace these values, and now operates in 40 countries worldwide. The company is headquartered in Germany and Hong Kong, where it has been listed on the Hong Kong Stock Exchange since 1993.