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Aldo Furlanetto founded the Furla brand in 1927 in Bologna, Italy, and has been producing leather goods and accessories since then. Initially, the brand started with a line of women's clothing and accessories that were sold via wholesale until 1955. In that year, Furla opened its first store on Via Ugo Bassi in Bologna, which is still operational today. In the 1970s, Aldo's children Carlo, Paolo, and Giovanna joined the business, and the first line of Furla bags was launched, which have now become the signature product of the brand.