Good American is an inclusive brand that creates clothes for all women. Their tagline, "Made by women, for women. All bodies. All Sizes. No compromises," reflects their commitment. The brand began in 2016 with jeans in sizes 00-24 and achieved over $1 million in sales on its launch day, making it the most successful denim launch ever. Since then, they have expanded to offer clothing, swimwear, shoes, sleepwear, and athletic wear that combines fashion-forward style with exceptional comfort, a rare combination in the fashion industry.