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At the young age of 19, Simon Porte Jacquemus established his own fashion label. He is recognized for infusing a refreshing essence into the fashion scene in Paris. His collections are characterized by a deconstructed, surrealistic approach and sometimes incorporate elements that are considered "not safe for work" (NSFW). Jacquemus is renowned for reinterpreting classic French concepts like the Breton stripe, adding innovative twists that blur the line between commercial and conceptual fashion. Notably, he draws inspiration from the Japanese brand Comme des Gar├žons.

At the age of 18, Jacquemus relocated to Paris and briefly attended the ├ëcole Sup├ęrieure des Arts et techniques de la Mode. Tragically, his mother passed away in 2008, and a year later, in 2009, he launched his own label, naming it after her maiden name, Jacquemus. To support his budding business, he worked at the Comme des Gar├žons store in 2011, having received the backing of Rei Kawakubo and Adrian Joffe.