In 2002, Jérôme Dreyfuss established his own brand, which bore his name, and unveiled his first collection of accessories called Roots de Luxe. This debut line quickly captured the hearts of Parisian women, gaining immediate popularity.
Roots de Luxe was born from a vision to craft uncomplicated yet sophisticated items using the finest leather and premium materials. The concept of luxury has evolved to become more genuine, relaxed, and attainable, moving away from artificial and rigid standards. Ultimately, true luxury lies in the freedom to express one's own unique sense of style.