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Established in 1980 New York City by father-son duo, Jacob and Saul Maslavi, the Jovani label has become synonymous with luxury and elegance. Decadent and laced with embellishments, Jovani gowns are made with the female figure in mind. Sexy, elegant and timeless – the label is all about empowering women and is loved by many including Taylor Swift, Paris Hilton, Eva Longoria and Carrie Underwood.