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Beth and Tessa MacGraw introduced their own label in 2012, and ever since, the two sisters have established a notable presence in the world of Australian fashion design. They possess a remarkable ability to select exquisite materials and incorporate them into wearable and flattering clothing designs. Their distinctive interpretation of femininity combined with a spirit of opulence that radiates a sense of freedom has quickly become their trademark.

A crucial element of their design process lies in their use of unique fabrics, many of which are developed in-house. The sisters invest a great deal of effort into crafting one-of-a-kind prints, meticulously sketching original artwork in their studio, led by Tessa.

The macgraw brand has effectively drawn in a dedicated clientele of luxury enthusiasts who value meticulously crafted designs infused with a genuine sense of care. Beyond their skillful designs, the MacGraw sisters' vibrant personalities have attracted the attention of significant media outlets and celebrities. Their designs frequently grace the pages of renowned magazines like Vogue and Harper's Bazaar. Notable figures including Lorde, Kendall Jenner, Julianne Moore, Banks, Coco Rocha, and Karlie Kloss have been adorned in their creations.