In 1981, the Holstein brothers established Noa Noa in Denmark as a soft and romantic alternative to the harsh fashion trends of the time. The name Noa Noa means "simple and harmonious" in Tahitian, capturing the feminine, bohemian, and balanced world of the brand.
Noa Noa develops its collections in Denmark, with design studios located in the scenic North Sealand region. The company works with carefully selected suppliers from all around the globe, ensuring that they maintain the highest levels of social responsibility. As a result, they are members of BSCI (The Business Social Compliance Initiative).