Belinda Glynn, the designer behind OnceWas, created a women's fashion brand in Melbourne. Her vision was to offer women effortlessly stylish and versatile clothing that serves as unique investment pieces. OnceWas collections are known for exclusive prints and luxurious materials, with a focus on natural fibers. The brand's signature aesthetic is consistent throughout its collections, maintaining quality and wearability for their loyal customers.
As a result, OnceWas has become one of the most sought-after boutique labels in Australia.