Opening Ceremony, a fashion brand established in 2002 by Carol Lim and Humberto Leon, is known for designing its own products and selling items from emerging fashion labels. The brand gained recognition for its unique runway shows and commitment to global issues. In response to the COVID-19 pandemic, the company decided to close all its physical stores. Opening Ceremony was among the first to stock Havaianas and Topshop products and has featured brands like Alexander Wang, Comme Des Garcons, Proenza Schouler, and Rodarte. The founders believed in offering a diverse range of products, from luxury goods to affordable t-shirts, socks, and art pieces, all in the same retail space.