PINKO, established in the late 1980s, was founded by Pietro Negra, the current Chairman and CEO, and his wife Cristina Rubini. Their daughters, Cecilia and Caterina, have also joined the company and work in the Communication and Creative Department, respectively.
PINKO was created to cater to the fashion needs of strong, independent, and confident women who value their femininity and express it through their style. The brand's collections are recognized for their unique, contemporary, eclectic, and original design, appealing to women worldwide. The women who embrace PINKO have been instrumental in the brand's growth and global success over the years.