POL

Designer Sam Jones initially introduced a small selection of knitted garments in 2008, which swiftly gained popularity among Australian boutiques. Engaging in discussions with boutique owners and the brand's admirers, it became evident that there was a lacking presence of modern, aesthetically pleasing, and distinctive everyday clothing in the market.

With a modest demeanor, a collaborative design approach, and diligent efforts, POL gradually expanded into a comprehensive range of ready-to-wear attire. By crafting garments that instill a sense of confidence and contentment in the wearer's daily life, rather than exclusively for special occasions, POL has established itself as an accessible yet sophisticated brand with a devoted following.