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Reign was born in the middle of 2017 through the collaboration of Perth Stylist Bridget Hudson and Business Entrepreneur and Fashion Artisan Jo Iuliano. The two became acquainted due to their mutual appreciation for exclusive and superior design. Their initial venture was to design Bridget's bridal gown and the bridesmaids' dresses for her perfect wedding day. Recognizing their shared vision and complementary work dynamics, they were so motivated by what they had accomplished that it was an organic evolution to create custom-made or ready-to-wear pieces.