The A Line Label

Line the Label was among the first Canadian companies to explore the limits of knitwear design, co-founded by John Muscat and Jennifer Wells in the year 2000. Line, which started in Toronto, eventually opened showrooms in Vancouver, Montreal, and the US. With its deep colour palettes, striking designs, subtle textures, and hand dyeing methods of apparel creations made from fabrics sourced all over the world, including those from South America, Europe, and Asia, Line has received international attention and has a celebrity fan base, including Sarah Jessica Parker, Oprah, Jennifer Garner, Kate Bosworth, Jessica Biel, and Taylor Swift. It has been featured in publications like ELLE, WWD, Lucky, InStyle, and Flare.