Ripe Maternity was founded in Melbourne in 1996 by friends Lisa Balakas and Kate Beaconsfield who saw the shameful lack of fashionable maternity wear in the market.With this in mind, they set out to create a label that helps women feel confident, comfortable, stylish and enjoy their amazing journey to motherhood. As one of the leading brands in maternity wear, Ripe aims to inspire women to celebrate and embrace their changing bodies by not having to compromise or lose their fashion style.