Womenswear brand SIR the Label was launched in 2015 by friends Sophie Coote and Nikki Campbell. With a focus on the contemporary wardrobe essentials, SIR is inspired by classic feminine silhouettes and minimal lines. The brand is stocked in over 50 boutiques nationwide as well as international retailers like Barneys New York.

The name SIR is derived from its acronym: separates, intimates, and ready-to-wear. Collections centre on the idea of endless summer holidays and include linenmini dresses in floral prints asthat are perfect fordate nights. Show off that summer holiday tan with the label’sprinted playsuits with ruffled details and tiered midi dresses inpolka dot prints. Check out our blog post for oursummer holiday style guide!