Keepsake the Label

Ironic Midi Dress - Creme

$229 retail

Size

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Size & Fit

All products listed are in Australian sizes. Model is wearing size 8. Model is 179cm / 84cm-Bust / 62cm-Waist / 86-Hips.

               

BUST: Close fit. Refer to the size guide for specific measurements.

WAIST: Fitted with a waist tie.

HIPS: Close fit.

LENGTH: This dress is midi length. It measures 120cm from shoulder to hem.

              

UNDERGARMENTS: Consider wearing silicone cups or going without a bra to minimise lines.

FABRIC: Fabric has no stretch.

GREAT FOR: Pear, Hourglass, Tall body types.

           

KEEPSAKE THE LABEL SIZE GUIDE 

  AU6 (cm) AU8 (cm) AU10 (cm) AU12 (cm) AU14 (cm)
Bust 81.5 84 89 94 99
Waist 63.5 66 71 76 81
Hips 91.5 94 99 104 109

Please note that due to the differences in fabric and styles, exact measurements of each dress may be slightly different. The size guide should be used as a general indication of what size you should select.  

  

SIZE CONVERSION CHART 

Australia AU6 (0) AU8 (1) AU10 (2) AU12 (3) AU14 (4)
International XS S M L XL
UK 6 8 10 12 14
US 2 4 6 8 10
EU 34 36 38 40 42

Since sizing and cut varies between dresses and brands, please use this chart as a general guide. The sizing in this chart applies to this dress ONLY. If you need assistance selecting the proper size, please contact our friendly customer service team.

Style Notes

Be the queen you are in this magnificent Keepsake the Label Ironic Midi dress in Creme. Perfect for a day at the races or an engagement party, this silk number will have you turning heads. This dress features a necktie, blouson sleeves with cuffs and tie details, fitted waist and a beautiful frilled hemline. Feminine and elegant, this dress is the one for you.

  • Necktie
  • Fitted waist 
  • Silky-feel fabric  

Keep the look classic, style with nude heels and a pair of gold earrings. Keep the makeup simple with a bold red lip. Read our blog post on picking the perfect dress for your body types.

Main Fabric: 100% Polyester
About The Designer
Launched in 2011, Keepsake the Label is known for their contemporary take on classic silhouettes and styles. Directional and forward-thinking, the brand is led by head designer Carmen Dugan. Luxurious fabrics and timeless styles are a staple – making the wardrobe perfectly transeasonal and transitional. Their unique vision has mapped them on both the international and Australian fashion scene, loved by style icons Kendall Jenner, Gigi Hadid, Reese Witherspoon and Mila Kunis.
Ironic Midi Dress - Creme is rated 4.6 out of 5 by 5.
Rated 5 out of 5 by from Stylish Loads of compliments when wearing this. fell just right. I am a smaller size 14 but could fit all size 14s.
Date published: 2019-11-11
Rated 5 out of 5 by from Glam day at the races! Loved this dress for Melbourne Cup this year. Such a unique design and beautiful and flowing. Had so many comments and felt great in it.
Date published: 2019-11-10
Rated 5 out of 5 by from Old school movie star dress This has a real old-school movie star feel! I rented this for spring racing and it was perfect because the day was a little colder, but as someone else says you definitely need a body suit or slip or something underneath cause it's quite sheer. I wouldn't say it runs large, but it is a slightly flowing fit.
Date published: 2019-10-06
Rated 4 out of 5 by from 1930’s glam Slightly on the big side, definitely need skin coloured body suit or similar as is very see through. You will stand out in the crowd wearing this Dress for sure.
Date published: 2019-10-22
Rated 4 out of 5 by from Lovely but transparent Lovely dress, silly feel, so glamorous. Only downside is it’s pretty transparent - body suit is the only way to go, even form fit g string showed through!
Date published: 2019-09-27
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