Rumer

Introducing RUMER, the captivating new brand from Australian designer Nikita Sernack. Launched worldwide at Afterpay Australian Fashion Week in June 2021, RUMER embodies femininity, youthfulness, and confidence through striking designs that effortlessly radiate sophistication.

A thread of nostalgia runs through RUMER's alluring aesthetic, paying homage to the sensuous 70s—a time of freedom and expression. Beautiful linen fabrications and earthy tones are accentuated with enchanting florals, creating a collection that exudes a certain "je ne sais quoi" magic.