George is the creative concept of George Spyrou since being established in 1998. With over 40 years in the Ragtrade, this Australian luxury namesake label reflects a fashion-forward blend with an international runway styles. A firm believer of supporting the local industry, his fashion house is one of the few still producing inshore, covering events from the Wagga Cup to the Melbourne Cup.

Characterised by a gorgeously feminine silhouette, with unforgettable floor-length gowns often embellished with stunning sequins and delicate beading, George’s evening wear gowns are kept cutting-edge with thigh-high splits and increasingly alluring shades and pops of neon. Nicknamed the ‘Godfather of fashion’, the George woman is seamless, lady-life and forever stylish. Be more inspired by George in our blog guide to valedictory style.