Keepsake the Label

Step Aside Gown

$79 rental

$349 retail

or 4 payments of $19.75 with Info


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Rental Period

Delivery Date

No cancellation fees
Size & Fit

All dresses listed are in Australian sizes. Model is wearing a size 8. Model is 178cm / 84cm-Bust / 60cm-Waist / 89-Hips.


BUST: Close fit. Refer to the size guide for specific measurements.

WAIST: Fitted.

HIPS: Relaxed fit.

LENGTH: This dress is floor length.


UNDERGARMENTS: Consider wearing silicone cups to minimize lines.

FABRIC: Fabric has no stretch. The fabric is heavyweight.

GREAT FOR: Athletic, Hourglass, Pear, Tall body types.



 AU6 (cm)AU8 (cm)AU10 (cm)AU12 (cm)AU14 (cm)

Please note that due to the differences in fabric and styles, exact measurements of each dress may be slightly different. The size guide should be used as a general indication of what size you should select.  



AustraliaAU6 (0)AU8 (1)AU10 (2)AU12 (3)AU14 (4)

 Since sizing and cut varies between dresses and brands, please use this chart as a general guide. The sizing in this chart applies to this dress ONLY. If you need assistance selecting the proper size, please contact our friendly customer service team.

Style Notes

Take a step into elegance in this stunning red floral gown by Keepsake the Label! Featuring a plunging v-neckline and rouleau straps accentuating the decolletage. A wide pleated detail, it falls into a full flowing skirt that beautifully cascades as you walk through your event. Make this yours to rent for an upcoming daytime wedding or ball event!

Style this red floral number with a pair of nude heels and loose curls. Pop on gold statement earrings and hire a red fascinator to amp your look. Read our blog post on what to wear to a wedding reception for more styling tips!

Main Fabric: Polyester
Colours: Print
Recommended for: Ball, Evening, Formal, Prom
About The Designer
Launched in 2011, Keepsake the Label is known for their contemporary take on classic silhouettes and styles. Directional and forward-thinking, the brand is led by head designer Carmen Dugan. Luxurious fabrics and timeless styles are a staple – making the wardrobe perfectly transeasonal and transitional. Their unique vision has mapped them on both the international and Australian fashion scene, loved by style icons Kendall Jenner, Gigi Hadid, Reese Witherspoon and Mila Kunis.
Delivery & Return


The fastest shipping method is automatically applied at checkout to ensure your order is with you by 8pm on your requested date. Our shipping fee ranges between $10.95 - $15. This fee includes the delivery to you, and the return back to us (in a pre-paid satchel). The delivery fee only applies to full bookings. Standard Try On orders are free of shipping costs, however there is an additional fee of $15 if you wish to receive your Try On order on the same day.


Returning your rental item is very simple and free. Simply place your item in the pre-paid return bag provided by GC, and drop it at your nearest Post Office or the yellow Express Postal Box.
If your rental period ends on a Sunday or a public holiday, just drop your item in the nearest yellow Express Postal Box on the return date. It will be shipped back to us in the next business day.
We take care of dry-cleaning too so you don't have to worry about it.

Late returns

In the unlikely event that you returned your rental item back late, you will incur late fees.
Please see FAQs for more details.

Try On

You can book up to two dresses to try on within the convenience of your home for $30. For more information on our Try On service, please visit this link

Try On service is only available for dresses. Please note that we are unable to hold dresses for your actual event date until a booking order is placed. 

Step Aside Gown is rated 4.6 out of 5 by 17.
Rated 5 out of 5 by from Luxe fabric Most beautiful dress. Great if you usually wear black or navy but want a pop of colour. The bodice is amazing and holds you tight like a corset. The bust is a little low but workable. Tight fit in the busy for DD and above.
Date published: 2020-02-10
Rated 5 out of 5 by from Spring Ball Perfection! This was just the perfect dress for a spring Ball. It fit beautifully, was flattering in all the right places, and made me feel absolutely glamorous! The straps were adjustable, which was great, and I could adjust to the perfect length. It is quite a long dress, but pairing it with a good pair of heels, it was the perfect length. I received so many compliments all night, and wouldn't hesitate to hire this dress again!
Date published: 2019-11-16
Rated 5 out of 5 by from Great dress and very flattering! This dress was so comfortable to wear, I got compliments all night :) I was surprised by the quality of the dress, the fabric is a little thicker which keeps you comfortable in cool temperatures. The sizing was a little big - I ordered a 12 based on my measurements. If I'd known it came in S, M, L...etc. I would have ordered a size down (so it would be more fitted around the waist). No-one noticed when I pointed it out though, and still had a great night. It was fun dancing in. My event was a gala so it was a standout, flattering and functional design. Would recommend :)
Date published: 2019-10-05
Rated 5 out of 5 by from Perfect fit This dress is beautiful and great quality. It was perfect for my formal work function and fit perfectly.
Date published: 2019-08-19
Rated 5 out of 5 by from Felt Like a Princess I wore this to a corporate awards night and felt so glamorous. It was an amazing dress and I didn’t want to give it back! The fabrics very heavy and the straps were hard to change so it did cut in a bit but it was worth it. I would definitely hire this dress again. Based on other comments I went down a size to a 10 and it was a perfect fit.
Date published: 2019-08-04
Rated 5 out of 5 by from Best rental yet stunning dress, runs true to size. perfect for a pear shape. hollywood tape required. i am short and it wasnt too long. will def be renting again.
Date published: 2019-07-21
Rated 5 out of 5 by from Floral fun! Loved the make of the dress, the material is so beautiful and you really feel special in it.
Date published: 2019-05-11
Rated 5 out of 5 by from The most perfect dress This dress is an absolute dream. It is such a unique print and a perfect fit. Couldn’t be happier with this rental 10/10 am renting again!
Date published: 2019-04-26
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