Keepsake the Label

Step Aside Gown

$169 $84.50

$349 retail

or 4 payments of $42.25 $21.13 with Info

Pre-loved, like new condition
Size & Fit

All dresses listed are in Australian sizes. Model is wearing a size 8. Model is 178cm / 84cm-Bust / 60cm-Waist / 89-Hips.


BUST: Close fit. Refer to the size guide for specific measurements.

WAIST: Fitted.

HIPS: Relaxed fit.

LENGTH: This dress is floor length.


UNDERGARMENTS: Consider wearing silicone cups to minimize lines.

FABRIC: Fabric has no stretch. The fabric is heavyweight.

GREAT FOR: Athletic, Hourglass, Pear, Tall body types.



 AU6 (cm)AU8 (cm)AU10 (cm)AU12 (cm)AU14 (cm)

Please note that due to the differences in fabric and styles, exact measurements of each dress may be slightly different. The size guide should be used as a general indication of what size you should select.  



AustraliaAU6 (0)AU8 (1)AU10 (2)AU12 (3)AU14 (4)

 Since sizing and cut varies between dresses and brands, please use this chart as a general guide. The sizing in this chart applies to this dress ONLY. If you need assistance selecting the proper size, please contact our friendly customer service team.

Style Notes

Take a step into elegance in this stunning red floral gown by Keepsake the Label! Featuring a plunging v-neckline and rouleau straps accentuating the decolletage. A wide pleated detail, it falls into a full flowing skirt that beautifully cascades as you walk through your event. Make this yours to rent for an upcoming daytime wedding or ball event!

Style this red floral number with a pair of nude heels and loose curls. Pop on gold statement earrings and hire a red fascinator to amp your look. Read our blog post on what to wear to a wedding reception for more styling tips!

Main Fabric: Polyester
Colours: Print
Recommended for: Ball, Evening, Formal, Prom
About The Designer
Launched in 2011, Keepsake the Label is known for their contemporary take on classic silhouettes and styles. Directional and forward-thinking, the brand is led by head designer Carmen Dugan. Luxurious fabrics and timeless styles are a staple – making the wardrobe perfectly transeasonal and transitional. Their unique vision has mapped them on both the international and Australian fashion scene, loved by style icons Kendall Jenner, Gigi Hadid, Reese Witherspoon and Mila Kunis.
Delivery & Return


Standard delivery is $10.95.
Estimated Standard delivery time is 2-4 business days - depending on your location & the time you submitted your order.
Same day delivery option is only available in Sydney Metro area - from 9am to 3pm (Sydney time) Monday through Friday, within 20km of Sydney CBD.
If you place an order on a weekend or public holiday, then the order will be processed on the next business day.

Return & Refund

We accept returns & refunds on our sale items within 7 days of delivery.
Due to hygienic reasons, we cannot accept returns on certain sale items (such as shapewear) if you opened the original packaging.
If you have any issues with our products or service, please contact our Customer Happiness Team on (02) 5551 6146 or

Step Aside Gown is rated 4.6 out of 5 by 18.
Rated 5 out of 5 by from Luxe fabric Most beautiful dress. Great if you usually wear black or navy but want a pop of colour. The bodice is amazing and holds you tight like a corset. The bust is a little low but workable. Tight fit in the busy for DD and above.
Date published: 2020-02-10
Rated 5 out of 5 by from Spring Ball Perfection! This was just the perfect dress for a spring Ball. It fit beautifully, was flattering in all the right places, and made me feel absolutely glamorous! The straps were adjustable, which was great, and I could adjust to the perfect length. It is quite a long dress, but pairing it with a good pair of heels, it was the perfect length. I received so many compliments all night, and wouldn't hesitate to hire this dress again!
Date published: 2019-11-16
Rated 5 out of 5 by from Great dress and very flattering! This dress was so comfortable to wear, I got compliments all night :) I was surprised by the quality of the dress, the fabric is a little thicker which keeps you comfortable in cool temperatures. The sizing was a little big - I ordered a 12 based on my measurements. If I'd known it came in S, M, L...etc. I would have ordered a size down (so it would be more fitted around the waist). No-one noticed when I pointed it out though, and still had a great night. It was fun dancing in. My event was a gala so it was a standout, flattering and functional design. Would recommend :)
Date published: 2019-10-05
Rated 5 out of 5 by from Perfect fit This dress is beautiful and great quality. It was perfect for my formal work function and fit perfectly.
Date published: 2019-08-19
Rated 5 out of 5 by from Felt Like a Princess I wore this to a corporate awards night and felt so glamorous. It was an amazing dress and I didn’t want to give it back! The fabrics very heavy and the straps were hard to change so it did cut in a bit but it was worth it. I would definitely hire this dress again. Based on other comments I went down a size to a 10 and it was a perfect fit.
Date published: 2019-08-04
Rated 5 out of 5 by from Best rental yet stunning dress, runs true to size. perfect for a pear shape. hollywood tape required. i am short and it wasnt too long. will def be renting again.
Date published: 2019-07-21
Rated 5 out of 5 by from Floral fun! Loved the make of the dress, the material is so beautiful and you really feel special in it.
Date published: 2019-05-11
Rated 5 out of 5 by from The most perfect dress This dress is an absolute dream. It is such a unique print and a perfect fit. Couldn’t be happier with this rental 10/10 am renting again!
Date published: 2019-04-26
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