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Based in New York, Theory is a contemporary fashion label specialising in women’s clothes and accessories. With an innovative collection of versatile pieces, designed with purpose and style, be inspired by cocktail dresses and evening gowns boasting classic silhouettes, clean lines and directional eveningwear that embraces colour, texture and proportion; the perfect statement pieces for the modern woman.


Theory features a collection of playsuits and dresses that are sexy, feminine, comfortable and versatile. This fresh and modern lifestyle brand has made a commitment to creating environmentally responsible collections, with garments that are mindfully manufactured from start to finish. Crafted from unique, premium fabrications, choose from romantic midi dresses, statement jumpsuits and intricate lace detail, perfect to rent for Wedding Season!

Recent Theory Clothing Reviews

★★★★★
11 customers who ordered Theory Clothing rated on average 4.4 stars
★★★★★
Lucy
February 6
Amazing fit, professional look
I loved the fit of this blazer. I wore it to work and it was a great success
Hired Crepe Jacket by Theory
★★★★★
Barb
October 15
Formal dress with sleeves - benefits vs negatives
Good to wear where the venue is cool. Not so good it you dance a lot as long sleeve can become very hot.
Hired Rabella Maxi Dress by Theory
★★★★★
Emma
August 26, 2019
Great colour and style
I rented this last month. I requested a 12 and received an 8. I could’ve fit a 10, but I’m too broad for an 8. My daughter wore it for a day, it looked good in her.
Hired Essential Jacket by Theory
★★★★★
Amy , Adelaide
June 21, 2019
Great silhouette and shape
This jacket cut a lovely silhouette and made me feel comfortable as well as giving me an extra boost for a work conference presentation. It ran just slightly large for my (minimal) cup size, so would probably fit better with a slightly more substantial chest
Hired Crepe Jacket by Theory
★★★★★
Andrea , Albury
May 12, 2019
Beautiful pants for a work event
I wore these pants with the matching blazer and felt really powerful in it! They were comfortable and looked really flattering. They are really, really long though - I’m 1.68 and had to wear 7 inch heels to keep them off the floor. Totally worth it though!
Hired Crepe Pant by Theory
★★★★★
Andrea , Albury
May 12, 2019
Best jacket in the world
This jacket is incredible, I love the length, the fit, the fabric. I wore it to a work event in Canberra with the matching pants and felt like a boss. I would have loved to keep it if I could!
Hired Crepe Jacket by Theory
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